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"Oil Rush. Modern technology
and consumer demand reshape the domestic olive oil industry." written by The Fresno Bee |
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Western Farm Press asks, "Super high density olive trees for oil next success story?"
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"From Dirt to Dynasty", the Press-Tribune's article introduces you to Alan Greene,
VP Sales & Marketing for California Olive Ranch. |
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The Chico Enterprise Record
celebrates California Olive Ranch's Four Gold Medals. |
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"The New Napa",
InSideOut magazine's article on California's North State's best-kept secret. |
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Press Release - Oroville Family of Gold [medals] -
Copy of press release |
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Press Release - AG Alert 'Olive acreage increases' -
Copy of press release |
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California Olive Ranch (COR) employs a highly innovative farming method of high
density olive plantings (HDPs). This method means that olive trees are planted
in a hedgerow pattern that allows 670 trees per acre. These hedgerows are
mechanically harvested as opposed to hand picked. Automated harvesters are
used to pick the fruit so the olives can be processed as soon as they leave the
tree - usually within 30 minutes. The result allows COR to harvest
at optimum ripeness. Greatly enhancing quality, food safety, sanitation,
freshness and shelf life.
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To enhance quality standards
and just-picked flavor, olives are immediately
pressed after harvest in COR's state-of-the-art
olive mill. Rigidly adhering to old world
standards of excellence COR uses the traditional
production method of cold extraction and
the natural procedure of "decanting."
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All of COR's premium extra virgin olive oil has less than .03%
acidity. This is far below other extra virgin olive oil competitors. |
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The North American Olive Oil Association (NAOOA) credits the growth
and interest in olive oil to its versatility and health benefits as well
as changes in U.S. eating habits. Olive oil has been shown to help prevent heart disease
and strokes, so industry analysts see continuing increases in U.S. consumer's
olive oil consumption. |
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Another major COR benefit
is that the Oroville Ranch grows, harvests,
processes, bottles, packs, and ships the
entire product from one location, making
it a truly "home-grown" farming
company. |
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Spanish investors chose
Oroville to invest in its unique farming
method because it enjoys a classic Mediterranean
climate with warm days, cool nights and
moderate winter dormant conditions. In addition,
COR's drip irrigation system and cultural
practices will greatly reduce the olive
tree's propensity to alternatively produce
fruit every other year. |
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Within the olive oil
category, estimated in 2003 to be over $400 million
in retail sales, extra virgin olive oil
accounted for 44% of all sales; pure olive
oil is a close second with 39%, followed
by extra light olive oil at 17%. |
2003© California Olive Ranch